Fine so now we know www.haywood.com.mx content material is king. And definitely since people are creating our blogs, (remember blogs is definitely short slang for Weblogs – which can be what all their “formal and official” brand is), almost all of our info is going to be “unique” and “Original”. Yet every now and then, since we could only our, and since we simply cannot “create” more and more details, we might copy information from other web sites. That is amazing. There is no issue with that, UNLESS, you decide that “copying” and/or “linking” is simply better and forego writing whatever.
Now allow me to make this obvious. If you are giving a service to the people, where your main business is always to offer out links to other places in which people are able to get information, in other words you are a repository where people come to get backlinks, because you already did all the analysis – that is fine. Since what you will loose in content, you will constitute in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE VISITORS – MORE EYEBALLS — MORE PERSONS VISITING. And content is definitely not the sole parameter an Search Engine examines. Not by a long shot.
This is a critical point to keep in mind. Everything we is going to talk about, just about every method, right from content to email to data to whatsoever, has nonetheless one aim in mind. To consistently and constantly boost and build your internet site “hits”. To ensure you have an ever-growing “fan” club “motivated” because of the services you are offering, to come back. So please differentiate involving the end goal plus the methods. Articles (discussed inside our first article) is a method towards the target of getting listed in a good situation on a search engine, and the goal is to currently have people apply and come to your website or blog page, and build a “buzz” regarding it. (We will talk about this much later in our series. )
Let us get back on content for any moment. Below we are discussing something that most writers know about and are acquainted with. Text, words, phrases. First, unique text.
So to be able to continue on our own fairly logical path, we will now focus on the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Just before explaining precisely what these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) we will define keywords more properly.
If you have an online site selling locks beauty helps, you will want to sell your material writing articles around whatever you are selling. Clearly if you publish something about the between different models of dish washers, this is not going to relate to the “subject matter” and content material of your site. So you might write content around nice hair supplies. You can write article content on great hair care, means dye flowing hair, how to get reduce split-ends, when to shampoo or conditioner etc . and so forth
Our magic hair site is called “Hair Is Certainly not Forever”. Nevertheless this is our site for now and we will keep it as we complement. hairisnotforever even offers a blog page. This blog all of us will contact “SilkyFairHair” and we will put it, with regard to our case in under the proprietor who’s aptly called Mr. Neither Hair. So now we have the following:
1 . Web-site – Hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is definitely fictional)
These names ARE important and so are the URL’s. (URL stands for General Resource Locater). So wear them mind even as go along through these articles in particular when I are able to the article within the importance of finding the right name.
Therefore Mr. Nor Hair and his wife, Mrs. Purple Mane work together. They will create this website, get every one of the necessary products to sell some thing on it, create a couple of articles or blog posts about your hair and sit back and wait for the people to arrive beating all their “virtual” door down. Well as we say in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you say in British, “Knock. Knock. Good Morning! Any person Home? ”
Okay the head of hair couple learn about keywords. Consequently they produce articles by which EVERY sentence has the word hair in it (or balding). But hair may be the title of the video game. They make sure their articles is first, and once they have written two HTML pages of wild hair articles, strategically placed by way of a cousin the graphic specialit (who can be bald) around the advertisements with respect to hair products and now they think they are carried out!
Woah! Not by a LENGTHY SHOT! And here is just where it gets depressing with regards to the uninitiated and non-dedicated people.
We will deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, categories. A keyword is something which the search engine will be for and validate (in our day), to use as one of the parameters in order to how to list your site.
The keywords we refer to will be in two distinct and totally different locations. The first in the page header within the site. about what is known as the section designed for “meta” tags. We might deal with meta tags in a diverse article, on the other hand let us only say they are the keywords most google search look for (with their “bots”) when visiting your blog. An example destinazione tag for keywords in our internet site may appear to be this:
Again within our article(s) upon meta tags we will talk about these keywords, and the meta tag, but for now take it as a given these are a few of the keywords that is to be in the coto tag.
When the Search Engine technology first became popular and the meta tag were implemented, the keywords tag was critical. Search engines like google looked at the keywords inside the meta draw and thought that was what the site was about and listed this website under all those keywords. It was caught through to immediately, and humans simply being the crafty devils they are, began itemizing keywords that had not do using their sites to be able to drive visitors the site. (Remember – the result is the oh-so-important one: Arrives at & Eyeballs)
So adult sites especially, adopting this as yet one more “fool the engine” strategy, would put keywords just like “hair”, “technology” etc . to their meta tags, and present the site a great innocuous brand and there you are, more traffic.
Thus in the never-ending battle Search Engines caught about, and do a few elements. They deprecated the importance from the keywords in the meta tags as per to their algorithms, UNLESS this article on the site in fact did match the keywords. Of course , this did not include enough because porn sites will set “real” articles around all their stuff. Let me give you a PROPER example that we find funny, but it is extremely serious.
In a single of my own posts in the blog, completely illuminated my biography which is acquired by search engines like google. The other day I actually received a message from an old flame of mine saying “I freaked out. I just googled you, under Wyatt Gross Copy writer, and you are linked with a site regarding tushy’s! ” So I move and Google it, and sure enough in like the 5th position are these claims: “Ted Gross’s Unofficial Biography – The actual Version simply by Tushy” as well as I click and receive led to one other site (no url right here as I tend not to want to publicize that site for obvious reasons) and I come to a adult porn site which usually ripped off, out of all the content over the internet, MY OWN profile to use around all their porn ads. UGH! Nevertheless, you see that is definitely how handy people are!
(Here we are never going to talk about “splogs” – which means “spam blogs” yet. Yet keep it in mind. )
Okay ok now what happens — not theoretically but in practice.
Two cases: 1 . You could have keywords in your meta point (and you ought to have them! ) The little Internet search engine “bot” (that is a program whose work it is to travelling around the Internet, never naps and never consumes and climbs into all those porn sites also!, and accumulates information on PRETTY MUCH ALL sites therefore the information may be categorized), goes to our web page of hairisnotforever and says the keywords on the page. Then this kind of little bot makes a overview of the site. Then the algorithms take over and match the keywords inside the meta tags for the text and stuff with your site. (Remember Search Engines don’t “see”, they may be NOT visible (males are visually oriented not Search engines like google! ) so graphics aren’t taken into account until you use the alternative tag. ) The methods get more plus more sophisticated as time goes on and they look for content, keywords, phrases and so forth (Remember classic content! )
2 . You have no keywords in your destinazione tag hence the engine simply looks at your content.
So the happy few figures okay lets put the word head of hair say, in every sentence in least 3 times. NO! Avoid do that. Excessive use of a key word is a red-flag to a Search results and you will be penalized for it! It should be used and used often, but NOT overused.
Now when you Google pertaining to hair products using the term “balding”, the major search engines has the key word, and relying on a million guidelines decides what position for this specific keyword, hairisnotforever may have, and rss feeds it out.
So our few figures the particular hell. We all will also promote mascara, and they put in a picture advert plus the word wimperntusche in their keywords, without having any content for it. Well then will most likely be listed mainly because the last of the last for the last for any person looking for “mascara”. So for this lesson the formula is:
“Content+Keywords in the content+Keywords in Meta point. ”